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Burr Ridge Local SEO for Oral Surgeons
As an oral surgeon, you have the expertise to treat a wide range of dental conditions. Whether it is wisdom tooth removal, jaw surgery, or dental implants, you have the skills and knowledge to provide top-notch medical care. However, it's not enough to have the expertise. You need to have a robust online presence to reach more patients and grow your practice. Here's where local SEO comes in.
Local SEO, or search engine optimization, is about making your website and business visible to potential customers in your local area. It's the process of optimizing your online presence, so your business appears on the top of search engine results pages (SERPs) for local searches. In essence, local SEO helps your business get found by people looking for dental services in and around Burr Ridge, IL.
Why is local SEO important for oral surgeons?
First, it's no secret that most people use the internet to find local businesses. According to Google, 46% of all searches have a local intent. That means that nearly half of all searches are for local businesses. Therefore, if you're not optimizing your website for local search, you're missing out on a massive potential customer base.
Second, local SEO helps build trust with potential patients. When people search for dental services near them and see that your business is highly ranked, they're more likely to trust that you're a reputable and reliable oral surgeon. Having a strong online presence can help you stand out from the competition and establish trust with potential patients.
Third, local SEO can help drive more traffic to your website. When potential patients search for dental services in your area, and your website appears at the top of the SERPs, they're more likely to click through to your site. The more people who visit your website, the more opportunities you have to convert those visitors into patients.
What services can oral surgeons market using keywords?
Keywords are the terms and phrases that people use when searching for dental services online. By optimizing your website for these keywords, you can improve your chances of ranking higher in the SERPs. Here are some services that oral surgeons can market using keywords:
- Wisdom Tooth Removal: Wisdom teeth are the third molars that typically emerge between the ages of 17 and 2They can cause problems when they do not have enough room to grow, leading to pain and swelling. By marketing wisdom tooth removal, oral surgeons can capture potential patients who are experiencing discomfort due to their wisdom teeth.
- Dental Implants: Dental implants are artificial teeth that are placed in the jawbone to replace missing teeth. They provide a long-term solution for people who have lost one or more teeth due to injury or decay. By marketing dental implants, oral surgeons can capture potential patients who are looking for a permanent solution to their missing teeth.
- Jaw Surgery: Jaw surgery is also known as orthognathic surgery. It's a type of surgery that corrects abnormalities of the jawbone and teeth. It's typically used to treat conditions such as malocclusion, sleep apnea, and TMJ disorders. By marketing jaw surgery, oral surgeons can capture potential patients who are experiencing problems related to their jawbone and teeth.
What are local citations, and why are they important?Local citations are online mentions of your business name, address, and phone number (NAP) on other websites. They're critical for local SEO because they signal to search engines that your business is legitimate and established. The more citations your business has, the more trustworthy it appears to search engines and potential patients.
There are two types of citations - structured and unstructured. Structured citations are mentions of your business NAP on directories like Yelp, Yellow Pages, and Google My Business. Unstructured citations are mentions of your business NAP on blogs, news sites, and social media platforms.
To build citations for your business, start by claiming and optimizing your Google My Business listing. Google My Business is a free tool that allows you to manage your business information, reviews, and photos on Google. Next, submit your business to local directories like Yelp, Yellow Pages, and Angie's List. Finally, reach out to local news sites and blogs to see if they'll mention your business in their articles.
Local SEO is a must for oral surgeons who want to grow their practices and attract more patients. By optimizing your website for local search terms, marketing your services with relevant keywords, and building local citations, you can increase your online visibility, build trust with potential patients, and drive more traffic to your website. So, go ahead, take control of your online presence, and watch your business grow.
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