Michigan Online Reputation for Oral Surgeons
As a dental surgeon in Michigan, your reputation is everything. Your proficiency and expertise in dental treatment are not the only factors that will determine the number of patients you get each month. Reputation management is an essential part of dental marketing that you cannot afford to ignore. Your online reputation is highly critical in today's world, where almost everything is available online. Your online reputation begins with your website, but it extends much further than that. So, what steps can you take to manage and improve your dental practice's online reputation in Michigan?
To begin with, track your business reputation online. Start by googling your name, your dental practice’s name, and add major cities you cater to such as Detroit, Grand Rapids, Ann Arbor, and so on. Check out what people are saying about you on Google Maps, Facebook, Twitter, and other review platforms. Look for comments, ratings, and reviews, whether they are good, neutral or bad. Positive words are primarily why you got your dental degree; however, negative comments and feedback sting. If the reviews for your dental practice are not positive, you need to take immediate action to mitigate them. If you have an unsatisfied patient, providing a comprehensive and speedy response, lessens the chance of them creating a negative review.
It's important to respond to reviews in all types of feedback and on all platforms. If you get a negative review on Twitter, Facebook, Google Maps, Yelp, etc., do not ignore it! Respond to every review, negative, or positive, with a personalized message and email the patient if their phone number or email address is available. Thank someone who left a positive review and address their comment, and offer an apology and a solution to someone with a negative review. This demonstrates that you care about your patients' feedback and a willingness to improve your dental practice continuously. Being responsive makes people feel heard and appreciated, and it will do wonders for your reputation.
As an oral surgeon, one of your best tools to develop your online reputation is by creating educational blog posts and social media posts. Using social platforms such as Facebook, Instagram, Twitter, and Pinterest to discuss industry news, emerging technologies, and relevant information demonstrates your commitment to your craft and your patients. The more content you produce, the higher the probability you will get new and repeat patients. Additionally, be sure to include personalized photos in your posts and make the content locally relevant to the cities you operate in, such as Kalamazoo, Saginaw, or Sterling Heights.
Lastly, make sure your online directory listings are in order. Verify your business information on sites such as Google My Business, Bing Places, Yellow Pages and Yelp!. Yext, an online listing management system, could help to monitor and control your listings across multiple platforms. Don’t underestimate the importance of accurate business information and descriptions, images, business hours, and contact information, that need to be consistent on all platforms. These are crucial factors that influence patients visiting your practice or choosing your competition.
Reputation management is crucial for dental surgeons in Michigan to remain competitive and ultimately prosperous in their field. Online reputation management involves tracking your reputation, responding to feedback, creating personalized content, and maintaining accurate directory listings. These are essential and proactive steps to ensure your patients trust you and that they are providing honest feedback. Your online reputation reflects your offline reputation and engaging closely with your patients regards to their post-treatment experiences can only be a positive thing. Act now before you lose patients and opportunities to your competition!
Our Digital Marketing Team
